Kendrick’s winning prospects continue to dim when one takes into account that he missed a Best Rap Song nomination for one of the album’s tracks. Conversely, outside of Best New Artist and Album of the Year, all of Kendrick’s nominations for were confined to the Rap categories. He had enough support to get his latest radio single a General Field nomination when neither “Thrift Shop” or “Can’t Hold Us” were recognized in those categories. While both acts were nominated in Best New Artist and Album of the Year, that Song of the Year nomination easily put Macklemore ahead of the curve. Notably, Macklemore & Ryan Lewis’ seven nominations were spread across three different fields (General, Rap, Music Video) and three different singles from The Heist, along with the parent album, were recognized. Remember, nominations indicate the amount of support a record or artist has from the voting members of the Academy. city, Best Rap Performance for “Swimming Pools (Drank),” Best Rap Song for “F***in’ Problems,” and Best Rap/Sung Collaboration for “Now Or Never.” On the other hand, Kendrick received six nominations: Best New Artist, Album of the Year and Best Rap Album for good kid, m.A.A.d. Heading into the ceremony, Macklemore & Ryan Lewis scored seven nominations: Best New Artist, Album of the Year and Best Rap Album for The Heist, Best Rap Performance and Best Rap Song for “Thrift Shop,” Song of the Year for “Same Love,” and Best Music Video for “Can’t Hold Us.”
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